Job Location: Austin, TX Remote

SCOPE/GENERAL PURPOSE OF JOB:

Responsible for creating, developing, implementing and maintaining strategic marketing plans, budgets and metrics for one company. Must be extremely proficient at communication, managing the marketing process from research and planning to execution and analysis. Creating positive working relationships with key referral partners and influencers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop and execute a marketing strategy to include key points to solidify the company message and reputation
  • Develop and implement marketing operations budget
  • Establish metrics to monitor/measure campaign success
  • Analyze and report campaign results to upper management
  • Maximize the value of the website by brand awareness, development of content, performing online search engine marketing and optimization, and reporting metrics
  • Select, schedule and manage external events
  • Oversee content development and design for marketing related materials
  • Responsible for the creation and development of promotional materials including marketing collateral and print
  • Identify and nurture ongoing opportunities for brand and market share enhancement, effectiveness, and efficiencies
  •  Travel and attend relevant meetings as needed
  • Direct public relations and social media initiatives
  • Receive and distribute, or respond when appropriate, to all incoming emails from company website in a timely manner
  • Coordinate and supervise joint marketing efforts between company and vendor
  • Lead outside agencies and internal team members to execute marketing directives
  • Supervise a marketing team which is competent, dedicated and efficient
  • Direct and contribute to the total effectiveness of the marketing team, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member
  • Strive to achieve maximum exposure of the organization
  • Build and maintain positive relationships to ensure strong public image of company beliefs and service offerings
  • Make recommendations related to appropriate association relationships and ensures successful implementation of marketing and conference participation to enhance the company’s image and market products and services
  • Direct the creation of professional and appropriate materials to support relationships
  • Develop and implement effective marketing initiatives to ensure company goals for products sales are met.
  • Works with key departments to create professional, effective materials for partners
  • Makes recommendations for new relationships and participates in partnership nurturing activities
  • Develop and implement effective marketing initiatives to promote our services
  • Maintain working knowledge of applicable laws and regulations as they relate to marketing
  • Maintain confidentially of all information
  • Work on ensuring strong communication
  • Ensure compliance with policies and procedures to maximize efficiency
  • Ensure compliance with appropriate industry, state and federal regulations
  • Other duties as assigned

EDUCATION AND/OR EXPERIENCE:

  • Bachelor’s degree in Marketing, Communications or related field
  • Bachelors’ degree or equivalent experience required. Master’s degree preferred.
  • Minimum 5 years of Marketing Management experience

QUALIFICATIONS:

  • MS Office
  • Experience with marketing automation programs
  • Customer relationship management (CRM) programs
  • Strong leadership abilities
  • Ability to manage people and processes
  • Capable of delegation and team building
  • Self-Motivated, energetic and innovative
  • Must possess a high level of detail and organizational skills
  • Knowledge of business procedures as they relate to the company
  • Skill in exercising initiative, judgment, discretion and decision -making to achieve business unit objectives 
  • Skill in identifying and resolving problems

SUPERVISORY RESPONSIBILITIES:

  • Yes

PHYSICAL DEMANDS:

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires full range of body motion including manual and finger dexterity and eye-hand coordination. The position additionally requires standing/sitting for extensive periods of time. Occasional lifting and carrying items weighing up to forty (40) pounds may be required. Requires corrected vision and hearing to normal range.

WORK ENVIRONMENT:

The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment involving frequent interaction with staff, clients and the general public.

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